TIPS FOR MAKING GOOD LIVE STREAMS
To make a good live stream it is imperative that you know all the steps to follow. The benefits of live streaming are huge, and there's no doubt that your live event will have a big influence on your company's image, and for that very reason, you should ensure that everything goes smoothly.
Here are 10 Tips for running a smooth Live Stream
1 - Know what your goals are
It’s best to define your goals for the event in advance. Each event that you host can help you achieve a specific set of goals.
2 - Define and know your Target Audience
In order for you to be successful with your videos as well as with your business in general, it is critical that you get to know your target audience, that is, who you want to reach.
You should also remember that each audience has its own specific needs.
3 - Event time / duration
It’s best to have a stream that is short and to the point. Your target audience may only be available during certain times of the day, so plan accordingly.
4 - Choose the right name
Do not think only about the content of your video, but also think about the name you give to the event. In fact, the name you choose can make or break your event. The name you chose should summarize the event in the smallest number of words.
It’s worth doing a little research and thinking about what might arouse greater interest in your audience. SEO tools are a big help.
5 - Make use of Social Media
Social networks are great for anyone who wants to do cheap advertising and come with the great advantage that they are usually focused on a target audience. For this reason, be sure to use them.
To do this use a hashtag of your own, and always post using it during the event.
6 - Pay attention to the content
Be sure to consider the content of your video. It's simply the most important part of all so that live streaming is good.
The most important point is that your audience wants to see more of what is being broadcast, and so should pay attention to the quality of the content.
7 - Organize your Landing Page
The Landing Page of your event can be very pleasing to the public, giving you an idea of the impact it is having. So organize your landing page in order to register people, and in the end, go to the page of your event.
Be sure to include the registration confirmation, and always offer some benefit for registration.
8 - Do not discard call to action
Buttons, graphics, and images: use them to promote your event. You can use a button with either the link to the registration or a direct link to your event.
9 - Ask for help
Always look for people who can help you. Assemble a support team that you know is available for everything. Ensure the presence of an image technician, a sound technician, or someone who can solve the technical problems that may arise.
10 - Choose the right Presenter
You should use a competent presenter as they will be the figurehead of the event
Remember that even after the event is over, you should continue to feed it on social networks. You can make short videos using your broadcast and put it on your website and social networks.
Do not forget to also thank your audience for participating.