Learn how to live stream on your website
Not long ago, live streaming events was only possible for a limited number of people, mainly because the costs of television equipment and licensing were quite high.
However, nowadays everything is getting changed. Mainly because of the broadband internet as well as the penetration of mobile devices with high speed connection, technological advances have been unstoppable.
Now, live streaming is something we all do, even if it is in inferior qualities, but even for those who want excellent quality, as in the case of companies, the costs are much lower.
See everything you need to do to get a good live streaming, including how to incorporate the stream of live video, among other useful tips that the NEXT360 team considers central to being successful with Live Streaming.
Knowing the basis of live streaming
To get a basic notion of what live streaming is, it is important to know that it involves streaming video, or audio, but in real time over the Internet.
It can be done, in its simplest form, with a simple webcam. But when we look at most companies, which want to have a better quality of live streaming, and more control over it, we need something more than the webcam.
Let's take a closer look at what you need.
Live Streaming Equipment
The camera is the centerpiece for a live streaming. Without a camera there is no transmission. It is important that you have a high definition camcorder, and you find some 1080p available with a wide variety of prices and styles to suit your needs, and in line with your financial possibilities.
It is important that you have other accessories for your camera, such as memory cards, batteries, and tripods. You also need to have something to encode your video to the internet.
You have to keep in mind that live streaming deals with internet connections, which are not constant, unlike television.
For example, mobile phones are often in and out of the network, and in fact, Wi-Fi connections are not very reliable, and service speeds for most vendors decrease when used by many people at the same time.
That's why live streaming uses specific protocols, which are designed for variable bandwidth situations.
They are different from the formats used by video cameras, which are optimized for recordings over the internet, not for broadcasting.
In this way, the encoder is the most important aspect of live streaming. An encoder is a special hardware device, or a software package, which is responsible for converting the video to a streaming format.
Usually this format is RTMP, which is converted to another format, such as HDS or HLS.
Software - Hardware Live Streaming
Software encoders are the cheapest option for live streaming, with Adobe Flash Media Live Encoder and Open Broadcaster Software being two of the most popular examples. These are free options, so we advise them to companies that do not have great possibilities to invest in encoders.
You can also use specific equipment, such as Teradek VidiU, or Matrox Monarch HD. We advise this option, especially since they are optimized for live streaming.
No matter what type of encoder you use, you should always connect it to an online infrastructure, which broadcasts live to your audience, such as our NEXT360 platform.
We offer you a robust network, and it's geographically distributed servers so you can send your video to thousands, and even millions of viewers.
Our live streaming platform provides you with a dedicated system to encode your broadcast in various formats, seamlessly and quickly coming from different devices.
Publishing to a website
After the previous steps, it is time to incorporate your broadcast into your site. Once you're done it, you're ready to begin live streaming.
On the NEXT360 platform you can access the video options to remove the integration code that will be placed on your site.
Uncomplicated, efficient, and high-quality, NEXT360 is the best choice for your Live Streaming. Try it!