Making a live broadcast is not as simple as you might think. Or rather, it's easy to do a live broadcast, but a broadcast with quality has its tricks and secrets, especially if you want to have good feedback from your audience. Without a doubt, these kinds of videos are the forefront of digital marketing actions, and if you want to overlap with everyone else then you have to bet on it.
That's why NEXT360 has given you a number of tips so you can make a quality live broadcast to ensure it has good views and that your audience is satisfied.
To give you an idea of how good live streaming is, on average, they have 10 times more engagement than on-demand videos.
Steps to make a good live broadcast
But what do we have to do to get a good live broadcast? That's what we'll tell you! Check out these 4 indispensable steps to making your live videos.
First of all, for you to start your recordings you need to have a camera. But which is better? Which is the most indicated? Now this point will depend only on you, and your strategy. So it can range from a professional camera to a simple webcam.
We, the NEXT360 team, recommend that you have a camera with a minimum of quality, because image and image quality can be decisive for the success of your live broadcast.
Here are some options for those who want to invest in cameras that shoot in HD:
Prices can range from $ 1,000 to $ 10,000, so you choose one that fits your budget.
Note that although it is a very simple step, this should be thought of with many precautions. You should be aware of where you will be placing your camera, the lighting (you should always try a light test before), as well as the audio.
Remember, the more detail you care about, the more likely it will be to get it right during your live broadcast.
COMPUTER WITH INTERNET CONNECTION + CAPTURE BOARD
In order for your live stream to happen, you must have a computer with an Internet connection, and for this you need a capture board. It is the board that will transfer the image and the sound of the camera / VCR to your computer.
Note that in the case of having an analog camera you need to have a specific board with some particular settings.
About digital cameras, such as Digital-8 or Mini-DV, they are connected to the computer using a FireWire cable, which is plugged into the board and computer, allowing video and audio at the same time. The FireWire port allows you to capture content at a low cost and with great quality. In addition to these advantages, most video editing programs recognize the signal generated by that port.
The NEXT360 team recommends the following board models:
If you are using more than one camera to make your live broadcast, you need to purchase a cutting table. This equipment is also known as a video mixer, or switcher, which is used to make a selection of the camera where you are transmitting.
All special effects, dry cuts, and audio cuts are managed from the video cutting table, so these tables are essential so they can offer more than an alternative capture and display, especially in the case of your live Streaming be done by different sources of capture.
If you can not buy a real cutting table, you can purchase some software that does the job quite amazingly, such as Vidblaster or TriCaster TCXD300 (4e).
Note that regardless of whether you make a live broadcast through one or multiple cameras, you can only send one signal to the software.
TRANSFORMING THE VIDEO FILE FORMAT
Any image that is captured by the camera generates a particular signal in a raw format. So, in order for the sound and image to reach our audience, it is necessary to do the encoding. That is, transform the format so that it is fit to be read on the web.
There are some programs that do this, but the NEXT360 advises Adobe Flash Media Live Encoder. It is quite reliable, free, and most importantly: it is stable! The program receives the signal from your capture board (or cutting board) and transforms the original format of your video to another that streaming servers, such as NEXT360, can get the content to appear.
The Internet is crucial for live streaming. It is through the internet that the signal that is emitted by the encoder is sent to the servers, so that they can handle the distribution of your video.
Note that it is not possible to broadcast live with all types of internet, such as 3G, as this type of connection is subject to many instabilities. For example, if the internet completely falls, your live stream may suffer serious consequences, such as buffering, locking, black screen, and so on.
Now, this is very important, especially for live events, as they are being made for a specific reason at that time. That is, if you fail to transmit a scene, even for a few seconds, all the images that were recorded at that moment were lost.
In order to avoid such problems, ensuring full stability in your live streaming, the recommended for a standard live stream is a 2 MB uplink connection that is dedicated and unique to the upload server.
In order for the live stream to be complete, it is crucial that the signal, previously prepared, be transmitted on the internet, that is, it is necessary for the streaming servers to distribute your content.
To do this, you must, in the software itself, enter the URL and the access code "stream" in the Flash Media Server access field, which will connect to the servers. Once the start of the transmission, the Encoder Logs are displayed, and the embed of the player is generated. Then just insert it in the final destination. The entire embed script will be generated with the settings that the encoder predetermined.
This is a very important point of the live broadcast. Therefore, choosing a solid platform and company, with robust technology, is essential for your event to be transmitted in a perfect way.
That's why we, at NEXT360, offer you an excellent service, because we know how important your event is for you, your business, and your audience.
The only thing missing is to put the embed that was generated by the encoder software at the destination where the transmission of your video will be made. It can be on your website, on your Facebook wall, or on a hotsite.
It also has some functions that allow social-sharing through the sharing icons, being an indispensable tool to boost the reach of the transmission, allowing users to share the video in social networks.
Note that you should always be aware of Firewall restrictions as they may prevent your connection to Flash Media Server. If you have this protection, configure the domain and IP on the network and on your computer.
Still had doubts? Do not hesitate to contact us if you have any questions regarding this matter. We will be happy to assist you.
If you follow all our tips, your live broadcast will be a great success. Be sure to rely on NEXT360 to help you with this live streaming journey. We have a strong infrastructure, with the latest technology, so that your event is broadcast with the highest quality.