Without a doubt, 2016 brought great news for live streaming. Even Facebook joined it, launching Facebook Live, appeared new technologies such as 360 °, or VR live streaming, and were also defined records for the audience streaming across the board.
And although 2016 has been a great year for Live Streaming, NEXT360 expects 2017 supplants 2016, and based on an analysis done by us, let's look at the trends in live streaming for this year.
Increasing streaming adoption
About 74 percent of Internet usage is expected to be dedicated to video traffic in 2017, which combined with other trends may mean that live broadcasts will continue to grow steeply this year.
Most young people are particularly attracted to video, so we can say that the future of the Internet is reserved for Live Streaming and video in general.
To get an idea, in Snapchat watch over 10 billion videos per day, and Facebook about 8 billion views daily videos, with more than 500 million viewers.
More than watching videos, more and more users are watching content on more than one screen at a time. It is common to watch content on the TV while watching other content on your phone or computer.
So the trend shows that there is a unique opportunity to reach the users that could only be reached by traditional means of transmission, which as we know are very expensive.
Increase of the participation of broadcasters in live streaming OTT video
OTT video is a new trend in broadcasting various content meaning "Over The Top". This is mostly linked to the media company, which make their films, TV shows, among other content, which are available later on the Internet "over the top" of all traditional channels.
One of the examples is HBO. For several years the video was only available to cable subscribers, but currently they are bypassing the middleman and making the content directly available on the Internet through HBO GO, so you can watch the show anywhere, anytime.
Also Amazon TV and Netflix are providers of this type of video, and they are increasingly present in our day to day.
This type of video is perfect for broadcasting sporting events, concerts, and the like. To get a sense of the power of these videos, Twitter's live streaming experience of the NFL has reached more than 20 million viewers.
So the trend for 2017 is that both live streaming and on-demand OTT video will further increase its influence.
Diffusion of virtual reality, mainly VR Streaming
Here we refer to all the variety of technologies that are around the video. Here, the most common is a headset. It allows the user to look around inside the video. They became widely available last year, where they were sold over 12 million.
With the decrease in prices in this item, it is very likely that this year sales will be even higher.
In fact, VR video is very likely to be the future platform of choice. However, while that does not happen, 360 ° video is a technology that is giving talk, and conquering its place.
Of course, our platform supports this kind of videos, as long as your camera, video player and encoder support this format. Also Twitter has just added support for this video format.
The trend for 2017 is that more and more video players, computers, browsers, and providers will add support for this type of video. Most likely, the first area to implement this technology is gaming. At this point, Sony's VR headset has already passed the HTC VR and Oculus platforms.
Flash will be supplanted by HTML5 video
Although Flash has been around for more than 20 years, the trend is for HTML5 to permanently replace it. This is because Flash requires higher battery and processing power.
In addition, several security flaws have plagued Flash in recent years, which has pushed large companies away from this option.
Currently, neither Android nor iOS supports this type of format, and even the Chrome browser suffered a major drop in support for this format.
So, since there are few sites using Flash for your video content, NEXT360 believes that during this year Flash will disappear from the map once, except for free online games.
This way we can point HTML5 as the Flash substitute, and the advantages are several. HTML5 video is faster, lighter, more secure and compatible. As it is open source, many users will be able to enjoy all its advantages.
The trend is that during 2017 next-generation video compression formats begin to hit the mainstream.
Here is included H.265, better known as HEVC. AV1 is also included. These are just two examples of these new generation technologies, and with them the performance of online video will greatly improve, thanks to the complex mathematics used, which excludes all superfluous data.
In the case of H.265, it offers a similar video quality, using half the bit rate, meaning the file will be half the size of H.264 archives.
In the case of AV1, the goal is to be even better than H.265, in addition to being a royalty-free technology.
The truth is that to date there was not a large stock of devices to support this technology, and this is one of the great challenges of these Next-generation video compression formats.
But the good new is that this year things can change, considering that today's most common video compression standard is already in H.264, and this format is used in almost every online video.
Market opens doors for HDR / HFR
The trend for this year is that both HFR and HDR become more common. In fact, with each passing day they are more supported on monitors and 4K TVs, which have become the most common display technology.
The advantage is that HEVC and other next-generation compression standards allow you to pack the extra data that is required for HFR and HDR.
The spec is that this year these technologies begin to infiltrate the live transmissions and flows.
To clarify our readers, when we talk about HDR we are talking about High Dynamic Range, which is a technology that allows you to transmit a greater range of tones on your screen, which range from black to bright. Thus, blacks are much darker, and whites are much whiter.
Note that HD video still does not support HDR, but 4K UHD video already supports a wider range. It is available in Blu-Ray 4K, but with a new standard, which is Dolby Vision, which promises to bring a greater color gamut as well as a greater dynamic range.
Already when we talk about HFR we are talking about High Frame Rate, which is a new technology that is becoming common.
HFR delivers video at 60 or more fps, which makes the motion much sharper, allowing slow-motion repetitions, and allowing a much more realistic image.
The trend for 2017 is that 4K live streaming will become increasingly common. In fact, as Internet speeds increase, video compression is higher, and 4K live streaming only tends to grow.
Thus, NEXT360 can expect H.265 to deliver 4K video at about 14-20 Mbps, a speed that any broadband Internet connection supports.
Undoubtedly, this year will be one of the biggest changes to live streaming, but many more changes will come in years to come.
The future is ultra-high resolution, high dynamic range, high frame rate, VR streaming, HTML5 video, among many other things that we do not even know about but NEXT360 will be happy to tell you about. Stay with us!