One of the things that gives us greater satisfaction today is live video streaming, and that's exactly why 360 NEXT has been improving its platform to make your experience even more rewarding, especially when you can make money from it.
In fact, in addition to personal satisfaction, these videos will allow you to express your creativity, as well as let you share information with hundreds, thousands, or perhaps millions of viewers.
When we put together a satisfying experience and make money, there is nothing to overcome it. In fact, live streaming videos allow you to do the same: make money by having fun.
How to make money with live streaming videos?
One of the questions that most come to us is how they can make money by transmitting live videos, so we decided to write this post. Well, the first thing I can say is that there is more than one valid answer to that question.
In fact, there are a few ways for you to monetize your videos, some of which are straightforward and some indirect.
Within the direct forms you have pay per view, or through signatures to watch your video.
You also have indirect forms, such as selling advertising in your broadcast or getting a lot of sponsors for your videos.
Nowadays you still have the option of Crowdfunding, which is a way for people to participate in your content.
These methods have advantages and disadvantages, or rather, good things, and less good things, and this is what we will see next.
Making money with Pay Per View and Subscription
This is the most direct way to make money from this type of video: that is, charging people so they can watch. Does it seem impossible? Well, not if we consider that many of these videos are important game broadcasts, shows from renowned artists, among other events where you had to buy a ticket to watch.
Several streaming platforms such as NEXT360 offer you the option of the paywall, which allows you to be paid by the viewers of your videos themselves.
In addition to this option, you can also add services like InPlayer.
But what is paywall?
In summary, we can say that a paywall is an arrangement, which requires payment by the viewer in advance so that the viewer has access to the transmission, whether it is the transmission of the live video or for video on demand.
This type of pay-per-view is the simplest form of payment because the viewer pays a certain fee to watch the broadcast for a certain period of time.
There is also the option of signatures. This is a more sophisticated approach than the first one, but large companies opt for it, as is the case with Amazon or Netflix.
Here spectators can pay a monthly fee, or they can opt for another periodic fee to watch the videos and broadcasts they want during that time.
In this way, it caters to all the needs of all types of viewers, taking into account that there are people who like to watch one or another video from time to time, and others consume this service a lot.
Most platforms, such as NEXT360, offer both options, and you can configure it yourself quickly and easily.
How does paywall work?
Just like all other ways to make money from streaming videos, the paywall method has advantages and disadvantages.
The main advantage is that you can get an immediate return, that is, make the video or broadcast and win immediately according to the payment of the viewers.
Also, since you do not have commercials during your broadcast, you offer much more quality videos to your viewers, which will not be interrupted with on-screen advertising.
The biggest disadvantage is that this method requires a greater commitment from the viewers. That is, you have to get a group of people willing to pay to watch your broadcast.
In fact, even though you're presenting a higher quality video when we ask the viewer to pay, we end up having less traffic because the amount of people willing to pay for watching a broadcast is lower.
Do not worry, this is not an exclusive phenomenon for your video, it happens with everything, even at shows, football games, or anything else. When we offer something we have much more engagement than when we charge for the service.
So by opting for paywall service, whether pay per view or subscription, requires you to find a dedicated audience to pay to watch your broadcasts.
However, this method does not require you to have a large audience, as with other methods. That's because each of the viewers is paying a ticket. Suppose you charge $2 per view. 10 spectators give you $ 20, 100 spectators give you $ 200, and so on.
How to make money with Advertising and Sponsorship
Advertising is the best-known way to make money from online videos and live broadcasts. In this case, ads appear during your transmission in the lower thirds of the screen. You may also see a clip of a few seconds before your video, which the viewer sees the ad before accessing the stream.
It happens also to stop the transmission to pass these clips, which although it is uncomfortable for the viewer, for you generate a good income. Usually, radios and televisions use this method; it's actually been used for a long time, well before the internet existed.
Obviously, there are also advantages and disadvantages with this method of monetization.
The biggest advantage of all is that it does not require you to have a dedicated audience, that is, you do not need an audience that pays to watch your videos. The only thing you are requiring by the spectators is that they spend a few more seconds of their time.
The major disadvantage of this money-making method is that you have a large target audience before you get advertisers to put advertising on your video. For you to get this kind of advertising, you're likely to need more than a million views.
As for sponsorship, it is very similar to advertising. However, this involves a sponsor, who funds your video streaming, and in return, you place informal advertising.
Usually, this takes the form of sponsor's endorsement, which appears in the video itself. This is already possible with smaller broadcasts, which would have difficulty in attracting the publicity by its very timid number of views.
However, sponsorship is a long-term endeavor, and it can be difficult to set up as well.
Leaving traffic to your own site
Video can also be a great way to attract people to the site where the broadcaster is selling another product or service. In this case, we follow the rules of optimization of conventional search engines, such as blogs. The idea is to convert clicks into money, that is, buy.
In this particular case, the video becomes the advertising itself. The biggest advantage of this type of monetization is that it does not require as much commitment from viewers as you are not asking them to pay for a privilege.
The only thing you are asking of your viewers is for them to watch the video, causing them to have the accompaniment you want.
The downside is that this method of monetization is too uncertain. Note, however, that the quality of the product for sale has a lot of influence, as well as how it is presented, as well as consistency with the subject of the video itself.
Making money with Crowdfunding
This is the most recent way of making money on the Internet, and it is one of the most pleasing to me, for being supportive.
You can also include it in live video streams. How? The idea is to ask for donations, and in return, offer to reward those who donate money amounts with a certain amount.
For example, sites like Kickstarter favor donation cases in one-time amounts, while sites like Patreon more easily favor those who enter a subscription template, that is, contributors who commit to making monthly donations.
Use Crowdfunding to request funding for your live broadcasts and give rewards like signatures to watch special broadcasts, or authorizations to make copies and downloads.
In addition, your videos can make all the difference in other crowdfunding campaigns because they increase the chances of a campaign to succeed.
In fact, there are several ways to make money from video streaming, and it will all depend on your goals, and what kind of video you are doing.
These forms can range from direct approaches, such as pay per view, to indirect methods such as using videos for SEO purposes.
There is no better or worse approach, it all depends on the number of viewers you have, as well as the purpose of your video.
So, when you enter your video on a platform like ours, NEXT360 , choose one of the options to start making money with your live streaming videos. If you have any doubts, please contact us.